Have you ever thought the home page of your big, beautiful, awesome, professionally designed, horribly expensive website is an overgrown thicket of inconsequential stuff that does nothing but vacuum money from your bank account, dust up your clients’ view of your business, and never delivers prospects to your sales funnel? Yeah, me, too. But then I learned to treat my website like a legal brief; the key word there being, “brief.”
Briefs should be short, sweet, well-organized, easily navigable, and to the point. Take a look at these 16 examples of brief website home pages from Hubspot! They are all good. They are all effective. They are all brief. They are short, at least “above the fold.” Uncluttered. They all resonate with their target audience and compellingly state their value proposition and only one value proposition.
And, finally, they all state that “single-topic” value proposition front and center in very few words how you can use whatever they are selling to join a crowd of similarly situated others and make your life better.
None of them talk at length about how many years of experience their company has. None of them discuss everything their owners have ever done and every award they have received. None of them provide you with much, much more information than you can easily digest in 5 seconds. None of them give you more choices to delve deeper in their website than you can pick from one look at the page and pushing on button.
And, being good cultural branders, most of them are doing as many of the steps of cultural branding as they can on one page.
An, they are doing it effectively using good layout, CTA (call to action) placement, whitespace, colors, fonts, and other supporting elements.
These things can be done by yourself with just a little education, training, and experience; just a little bit of coaching from a business advisor with education, training, and experience in website design, implementation, optimization, and usage; and just a little bit of help from a website service company that is geared toward using easy, inexpensive tools to provide business owners with easy, inexpensive websites.
Among all the other things I do, I run a business company consulting company, which is not only affiliated with, but also uses such a website service called hibu.
[reminder]How can we help you create and use your website better?[/reminder]